The team that markets every property like a brand.
Smith Robinson Real Estate Two70 began the way most great partnerships do — out of a shared frustration with how things were being done. Rick Robinson had spent more than a decade building one of Southeast Idaho's most respected real estate practices, closing over 1,000 transactions, mentoring agents, and serving as President of both the Upper Valley Real Estate Association and the Snake River Regional MLS. Grant Smith was building something different — a media and marketing operation reaching more than a million people a month, with cinematic instincts shaped by years of video production work before he ever sold a home.
What brought them together was a simple observation: nobody in Southeast Idaho was treating real estate like the premium experience it should be. Listings were being shot on cell phones. Marketing was a flyer and an MLS upload. Communication during escrow was an afterthought. Sellers were paying full commission and getting commodity service in return. Buyers were being passed from agent to assistant to closing coordinator with no continuity. The market deserved better, and so did the homes inside it.
So they built it. Smith Robinson Real Estate Two70 operates within the Two70 brokerage umbrella that Rick founded. The name on the door reflects the team — two co-lead agents, one broker of record, one transaction coordinator who keeps the entire operation running on time. Lean by design. Built to scale without ever feeling corporate.
We don't list homes. We build brands around them. Every property gets cinematic photography, professional video, drone footage, FPV walkthroughs when the home calls for it, and a custom social media strategy that puts the listing in front of the right buyers — not a generic blast. Our content reaches more than one million people every month across Instagram, Facebook, YouTube, and TikTok. That's more eyeballs than any other team in this market, and it's why our average listing reaches qualified buyers in days rather than weeks.
The reference point we hold ourselves to isn't another real estate team. It's Apple. We obsess over every touchpoint of the client experience — the way our portal updates in real time, the way our calendar invites include the property photo, the way our closing day flows so smoothly that clients describe it as "anticlimactic." We keep operations lean and use AI to scale capability without adding overhead. We invest in tools that make us faster and smarter without ever feeling like we're hiding behind a screen.
That premium operating standard is paired with a deeply local practice. We grew up here. We work here. Our kids go to school here. We know which builders we trust, which lenders return calls on weekends, which inspectors flag problems early, and which neighborhoods are quietly appreciating before the data catches up. When you work with Smith Robinson, you're working with people who treat Southeast Idaho the way New York agents treat the Upper East Side — with reverence, with knowledge, and with the conviction that this place deserves a real estate practice that matches its potential.
Today, the team has crossed 1,000 closed transactions and $500 million in lifetime volume. We've represented first-time buyers stretching for their starter home, second-generation farmers selling family land, INL engineers relocating from across the country, BYU-Idaho families upgrading after graduation, Island Park cabin owners listing legacy properties, and luxury buyers acquiring estates that needed the cinematic treatment to find the right audience. Every one of those clients got the same standard. That consistency — across price point, across property type, across the lifecycle of the transaction — is what we mean when we say we market every property like a brand.
We've built a real estate practice that works differently—faster, smarter, and more effectively.
Every listing receives the cinematic treatment — twilight exteriors, drone aerials, FPV interior walkthroughs when the home calls for it, narrated video tours, and a social campaign engineered for the buyer profile. All produced in-house. We don't outsource the marketing because the marketing is the product. The result: properties reach qualified buyers in days, not weeks, and frequently sell above list when comparable inventory sits.
Most clients work with one agent and hope they're talking to someone who actually knows the market. Our clients get both ends of the spectrum on every transaction — Rick's broker-of-record expertise on contract structure, compliance, and complex deal mechanics, paired with Grant's strategic and media leadership on marketing, negotiation, and buyer experience. Two minds on every offer. No hand-offs. No "let me check with my broker."
We've built a custom internal portal that runs on AI infrastructure — pipeline tracking, automated client updates every two days, intelligent follow-up, document workflows, and showing logistics handled by software so the team can spend its time on the parts that actually need a human. Most teams add staff to scale. We add capability. That's how we deliver elite-level service without the inflated commission structures of larger brokerages.
Our content engine reaches more than one million unique viewers every month across Instagram, Facebook, YouTube, and TikTok — multiples of what any individual SE Idaho agent or team can offer. Your listing isn't just on the MLS. It's running through a distribution network that already has the audience built. More eyeballs means more qualified buyers, more competing offers, and more leverage at the negotiating table.
Three people committed to delivering an exceptional experience every single time.
Broker of Record / Co-Lead Agent
Rick has been selling Southeast Idaho real estate since 2014 with more than 1,000 career transactions across residential, luxury, commercial, and land. He serves as Broker of Record at Real Estate Two70 — the brokerage he founded — overseeing compliance, contract structure, and broker-level decisions across the team. Past President of both the Upper Valley Real Estate Association and the Snake River Regional MLS, and named REALTOR® of the Year in 2021 by his peers. Outside of real estate, he's the creator of the Robinson Family Light Show, the largest Christmas light display in East Idaho, drawing thousands of families every December. Specialties: luxury residential, commercial real estate, land and development deals, complex transactions, and mentoring the next generation of SE Idaho agents.
REALTOR® / Co-Lead Agent
Grant brings a media-first lens to Southeast Idaho real estate. Before joining Rick at Real Estate Two70, he ran a video production and marketing operation that grew to more than one million monthly content views — a background that now powers every Smith Robinson listing campaign. Leads the team's cinematic listing media, digital strategy, brand work, and the first-time and move-up buyer experience. Has personally represented luxury buyers and sellers, developers, and commercial investors throughout Rexburg, Idaho Falls, Ammon, Rigby, and Island Park. Specialties: luxury residential, buyer representation, new construction, relocation (California, Washington, Utah, and Texas inbound), and brand-grade marketing for properties that demand more than a flyer and an MLS upload.
📞 (208) 499-4016 · ✉️ [email protected]
Licensed Transaction Coordinator
Megan manages every transaction from contract to close with precision and warmth. As the client's primary daily contact during escrow, she tracks every deadline, every document, and every detail — keeping inspections, appraisals, loan milestones, title work, and walkthrough timing on schedule. She built and runs the proactive client communication system that updates buyers and sellers every two days throughout the pending period, so nobody ever wonders where their transaction stands. Hundreds of transactions coordinated without a missed deadline. She's why our clients describe closing day as "anticlimactic" — and in real estate, that's the highest compliment a transaction coordinator can earn.
1,000+
Homes Sold
$500M+
Career Volume
25+ Years
Combined Experience
5★
Avg Verified Rating
1M+
Monthly Content Views
Licensed with the Idaho Real Estate Commission · REALTOR® · Member NAR, Idaho REALTORS®, Greater Idaho Falls Association of REALTORS®
Four clean steps from conversation to closing.
We start with a real conversation, not a pitch. Whether you're selling, buying, relocating, or just exploring the market, we listen first — to your timeline, your goals, your concerns, and the parts of the process that have frustrated you in the past. By the end, you have clarity on what your home is worth, what your buying power looks like, and what a Smith Robinson engagement would actually cost. No pressure, no scripts.
We build a plan tailored to your specific property, your specific buyer, and the moment in the market we're operating in. Pricing strategy backed by real comps and absorption-rate data. Pre-list improvements that earn back more than they cost. A media plan engineered around the home's actual story. Timing decisions that account for everything from seasonality to school-year cycles to interest-rate movement. Strategy is where most agents stop. For us, it's where the work begins.
Launch day is a production. Cinematic photography. Twilight exteriors. Drone aerials and FPV walkthroughs when the home calls for it. A custom video tour. A social campaign engineered for the buyer profile, distributed across an audience of more than one million. A dedicated property microsite. Email blasts to a segmented database of active buyers. Open houses staged like events. By the time we go live on the MLS, the right buyers already know it's coming.
From accepted offer to keys-in-hand, Megan and the team coordinate every inspection, appraisal, lender milestone, title document, and walkthrough — with proactive updates pushed to your dedicated client portal every step of the way. You always know what's next, what's done, and what's coming. By closing day, the only surprise is how anticlimactic it feels. That's by design.
Let's talk about your goals and how we can help you achieve them.
Get in Touch