The team that markets every property like a brand.
Smith Robinson Real Estate Two70 started because both of us were tired of watching good homes marketed badly. Rick Robinson had spent more than a decade building one of Southeast Idaho's most respected real estate practices, closing over 1,000 transactions, mentoring agents, and serving as President of both the Upper Valley Real Estate Association and the Snake River Regional MLS. Grant Smith came at it from the other direction, running a media and marketing operation that reached more than a million people a month, with instincts shaped by years of video production work before he ever sold a house.
What brought them together was a simple observation: nobody in Southeast Idaho was treating real estate like the premium experience it should be. Listings were being shot on cell phones. Marketing was a flyer and an MLS upload. Communication during escrow was an afterthought. Sellers were paying full commission and getting commodity service in return. Buyers were being passed from agent to assistant to closing coordinator with no continuity. The market deserved better, and so did the homes inside it.
So they built it. Smith Robinson Real Estate Two70 operates within the Two70 brokerage umbrella that Rick founded. The name on the door covers two co-lead agents, one broker of record, and one transaction coordinator who keeps the whole operation running on time. Small on purpose, and built to grow without ever feeling corporate.
We don't list homes. We build brands around them. Every property gets cinematic photography, professional video, drone footage, FPV walkthroughs when the home calls for it, and a social campaign aimed at the specific buyer that house needs rather than a blast to everybody. Our content reaches more than a million people every month across Instagram, Facebook, YouTube, and TikTok. That is a wider audience than any other team in this market can put behind a listing, and it is why our homes reach qualified buyers in days instead of weeks.
The reference point we hold ourselves to isn't another real estate team. It's Apple. We think about every small piece of the client experience, from the portal updating in real time, to the property photo showing up in your calendar invite, to a closing day so uneventful that clients describe it as anticlimactic. We keep operations lean and use AI to scale capability without adding overhead. We invest in tools that make us faster and smarter without ever feeling like we're hiding behind a screen. When the software we needed did not exist, we wrote it. Every one of our showings runs on ShowingBell, the showing management platform we built and now license to other Idaho listing agents.
That premium operating standard is paired with a deeply local practice. We grew up here. We work here. Our kids go to school here. We know which builders we trust, which lenders return calls on weekends, which inspectors flag problems early, and which neighborhoods are quietly appreciating before the data catches up. When you work with Smith Robinson, you are working with people who take Southeast Idaho as seriously as a Manhattan agent takes the Upper East Side, and who believe this valley deserves a real estate practice built to that standard.
Today, the team has crossed 1,000 closed transactions and $500 million in lifetime volume. We've represented first-time buyers stretching for their starter home, second-generation farmers selling family land, INL engineers relocating from across the country, BYU-Idaho families upgrading after graduation, Island Park cabin owners listing legacy properties, and luxury buyers acquiring estates that needed the cinematic treatment to find the right audience. Every one of them got the same standard of work, at every price point and every property type, from listing day through closing. That is what we mean when we say we market every property like a brand.
We built this practice to move faster and market better than what this valley was used to.
Every listing gets the full treatment: twilight exteriors, drone aerials, FPV interior walkthroughs when the house calls for it, narrated video tours, and a social campaign built around the buyer most likely to want it. All of it produced in house. We do not outsource the marketing, because the marketing is the product. Our listings reach qualified buyers in days rather than weeks, and they regularly sell above list while comparable inventory sits.
Most clients work with one agent and hope they're talking to someone who actually knows the market. Our clients get both ends of it on every transaction: Rick's broker level command of contract structure, compliance, and the mechanics of a complicated deal, alongside Grant's work on marketing, negotiation, and the buyer experience. Two minds on every offer. No hand-offs. No "let me check with my broker."
We built our own internal portal to handle pipeline tracking, client updates every two days, follow-up, document workflows, and showing logistics, so the three of us spend our hours on the parts of this job that actually need a person. Most teams add staff to scale. We add capability. That's how we deliver elite-level service without the inflated commission structures of larger brokerages.
Our content reaches more than a million unique viewers every month across Instagram, Facebook, YouTube, and TikTok, many times over what any other agent or team in Southeast Idaho can put behind a house. Your listing goes onto the MLS and into a distribution network that already has the audience built. A bigger audience means more qualified buyers, more competing offers, and more leverage when it is time to negotiate.
Three people committed to delivering an exceptional experience every single time.
Broker of Record / Co-Lead Agent
Rick has been selling Southeast Idaho real estate since 2014 with more than 1,000 career transactions across residential, luxury, commercial, and land. He is Broker of Record at Real Estate Two70, the brokerage he founded, and handles compliance, contract structure, and broker level decisions across the team. Past President of both the Upper Valley Real Estate Association and the Snake River Regional MLS, and named REALTOR® of the Year in 2021 by his peers. Outside of real estate, he's the creator of the Robinson Family Light Show, the largest Christmas light display in East Idaho, drawing thousands of families every December. Specialties: luxury residential, commercial real estate, land and development deals, complex transactions, and mentoring the next generation of SE Idaho agents.
REALTOR® / Co-Lead Agent
Grant brings a media-first lens to Southeast Idaho real estate. Before joining Rick at Real Estate Two70, he ran a video production and marketing operation that grew to more than a million monthly content views, and that background now drives every Smith Robinson listing campaign. Leads the team's cinematic listing media, digital strategy, brand work, and the first-time and move-up buyer experience. Has personally represented luxury buyers and sellers, developers, and commercial investors throughout Rexburg, Idaho Falls, Ammon, Rigby, and Island Park. Specialties: luxury residential, buyer representation, new construction, relocation (California, Washington, Utah, and Texas inbound), and brand-grade marketing for properties that demand more than a flyer and an MLS upload.
Licensed Transaction Coordinator
Megan manages every transaction from contract to close with precision and warmth. As the client's primary daily contact during escrow, she tracks every deadline, every document, and every detail, keeping inspections, appraisals, loan milestones, title work, and walkthrough timing on schedule. She built and runs the proactive client communication system that updates buyers and sellers every two days throughout the pending period, so nobody ever wonders where their transaction stands. Hundreds of transactions coordinated without a missed deadline. She's why our clients describe closing day as "anticlimactic," which in this business is the highest compliment a transaction coordinator can earn.
1,000+
Homes Sold
$500M+
Career Volume
25+ Years
Combined Experience
5★
Avg Verified Rating
1M+
Monthly Content Views
Licensed with the Idaho Real Estate Commission · REALTOR® · Member NAR, Idaho REALTORS®, Greater Idaho Falls Association of REALTORS®
Four clean steps from conversation to closing.
We start with a conversation rather than a presentation. Selling, buying, relocating, or still deciding, we want to hear your timeline, what you are trying to accomplish, what worries you, and what went wrong the last time you did this. You leave knowing what your home is worth, what you can buy, and exactly what working with us would cost. Nobody reads you a script.
We build the plan around your specific property, your specific buyer, and the moment in the market we're operating in. Pricing strategy backed by real comps and absorption-rate data. Pre-list improvements that earn back more than they cost. A media plan engineered around the home's actual story. Timing decisions that account for everything from seasonality to school-year cycles to interest-rate movement. Strategy is where most agents stop. For us, it's where the work begins.
Launch day is a production. Cinematic photography. Twilight exteriors. Drone aerials and FPV walkthroughs when the home calls for it. A custom video tour. A social campaign engineered for the buyer profile, distributed across an audience of more than one million. A dedicated property microsite. Email blasts to a segmented database of active buyers. Open houses staged like events. By the time we go live on the MLS, the right buyers already know it's coming.
From accepted offer to keys-in-hand, Megan and the team coordinate every inspection, appraisal, lender milestone, title document, and walkthrough, and pushes updates to your client portal the whole way through. You always know what is done and what is coming. By closing day the only surprise is how uneventful it feels, which is exactly the point.
Let's talk about your goals and how we can help you achieve them.
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